“.Entry Point” – BridA


Within the framework of e.city – Ljubljana

In the limelight of the Slovenian creative scene for 20 years, BridA develops projects combining artistic research and new technologies.
Apollonia chose interactive works that question the relations between the city and the individual, along with some other participatory projects from the collective.

BridA’s project Modux self-ironically decontructs the classical painterly issue of capturing a realistic, credible image of the environment, expressed bytraditional art as the issue of realism. It centres on acquired data and according to its origin, i.e. whether it is obtained from the characteristics of the environment or the people in it, a computerised transformation of the historical genre of landscape or portrait is produced in the evoking modernistic forms from the early 20thcentury. We are unquestionably faced with a clever radicalisation of classic issues relating to the relationship between the artist, the world and its image, but in a way that due to this radicalisation, its absolutely quantifiable basis, these issues are intensified and at the same time shifted to a new questioning field. In Modux’s extension, DIY, the above-mentioned issue of authorship continues to be addressed in a social experiment, in which the audience is invited to carry out the results of the algorithm on a canvas. Thus with variety of data processing strategies, BridA cleverly opens up a whole new area of research looking at art and its strategies as a privileged doorway to the issues of the information society. This is central to Trackeds which opens up black and white city vedutas as stages for a lively choreography of colour lines moving in symphony with alternating low and high pitch sounds. They are indeed the result of the gathered and computer processed data on the movement in the city, but reprogrammed in an arbitrary manner, giving it the unpredictable quality of artistic freedom. This need for re-imagining the world around us is developed in the project Interspace module, where our physical presence in space is transformed into a grid in which we perceive and are self-perceived through a game aimed at loosening our acquired cognition, once again to free ourselves artistically when experiencing the world. As always with BridA’s projects, the key is to enter the project and experience it, without waiting for ready-made conclusions. BridA’s projects offer a new glance of the world, but leave it to us to make sense of it.